Introduction to the Google Ad Grant
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Welcome to the Google Ad Grant Complete Course (4:11)
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What is Google Ads and the Google Ad Grant? (3:18)
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Eligibility for an Ad Grant, how to apply, and what to do if rejected
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How to login
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What types of ad campaign could you run in an Ad Grant?
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How to stay in compliance with Ad Grant rules
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Advice for PPC agencies and experienced advertisers struggling with Ad Grants
Is your nonprofit's website ready to advertise?
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Is your website ready to advertise? Presentation at the #24NTC Nonprofit Technology Conference 2024 in Portland
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Use an approved domain name
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How to promote more than one domain using the Ad Grant
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Is your website secure?
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Test your website's page loading speed
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Is your website connected to Google Analytics?
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Do your landing pages have the right Calls To Action?
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Commercial activity on your nonprofit website
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Are you ready to take donations?
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Don't block any countries from visiting your website
How to set up conversion tracking using Google Analytics 4 (GA4)
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What is conversion tracking and why is it essential to a successful Google Ad Grant?
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Step 2—Connect Google Analytics to your website
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Step 3—Configure events to track user actions
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Step 4—Mark events as Key Events (conversions)
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Step 5—Import conversions to Google Ads and create custom goals (1:51)
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Step 6—In Google Ads, choose a conversion-based bidding strategy (2:39)
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Step 7—Choose one or more conversion goals to optimize each campaign (1:01)
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How to track donation revenue in Google Analytics and Google Ads
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How to track shopping revenue in Google Analytics and Google Ads (8:42)
Build your first Search campaign
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The Google Ads interface (40:37)
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Before you get started: Google Ads features to switch on, switch off or ignore
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How to structure your Search campaigns: ad groups, ads, keywords, and assets
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Walk-through: build a new Search campaign (47:25)
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How to choose keywords
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How to write a great Responsive Search Ad (RSA) (16:28)
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Add extensions / assets
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How to create Dynamic Search Ads
How to build a Performance Max (P-Max) campaign
Ongoing maintenance and analyzing statistics
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What maintenance tasks should you do regularly?
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Recommendations and Opti-score
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What do those columns of statistics mean? (3:56)
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How to analyze performance and make data-driven decisions (25:11)
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The Search Terms report and Negative Keywords
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Keyword Quality, Landing page experience, and Ad relevance
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Benchmark your Ad Grant's performance
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How to work with an agency to manage your account
How to fix problems
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Where to get free help or ask questions about Ad Grants
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Can't login to the Ad Grant
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How to fix low impressions in an Ad Grant
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Low Click Through Rate (CTR)
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How to do advertiser verification
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How to appeal a Google Ad Grant policy suspension
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Policies that limit or disapprove ads, and the Policy manager (9:08)
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Google Ads policies that cause account suspension
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Can't save a new campaign
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Website address is changing, how to update ads?
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Google Ads says my website has been compromised, what do I do?
Beyond Google Ad Grants
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