Google Ad Grants can get suspended. This usually happens with no warning. It can be the result of mistakes made while creating ads, or because of problems with the nonprofit's website. The good news is that it's a rare ocurrance these days.

You should get a notification by email, and a red bar should appear at the top of Google Ads with a message telling you the account is suspended, with a link to fix it.

What causes a Google Ad Grants suspension?

There are various policies that you have to follow, but these are the most likely ones to cause a suspension:

Website policy

The most common reason for suspension. It can happen if Google spots one or more problems with your website. Check the following:

• Home page scores reliably above 50/100 when tested using the Google Page Speed Insights tool at pagespeed.web.dev. If your website fails the test, follow the report's recommendations to make improvements and test again. Do not appeal the suspension until the score's in the safe zone.
• Clear statement in the footer to tell visitors it's a nonprofit.
• No affiliate links, no AdSense, no intrusive advertising, and the focus shouldn't be mainly on e-commerce.
• Using a non-approved domain in a final url.

The following no longer cause suspension:

• Low quality score (1 or 2) keywords
• Generic or off-mission keywords
• Single word keywords
  

They are not allowed, but Google will automatically pause them rather than suspend the account.

There used to be a rule about keeping Click Through Rate (CTR) above 5% but that has not been enforced since 2021 and can safely be ignored.

How to get your account reactivated

Read the lesson about Ad Grant compliance and follow its instructions to fix the issue that caused your account to get suspended.

Once you have fixed the problem, you should see a link to "fix it" in the red bar at the top of Google Ads. Click to reach a form to appeal.

You can also use this form to get your account reactivated: support.google.com/grants/contact/Request_for_reactivation. Do not use that form if your account was suspended for a policy unrelated to Ad Grants.

Depending on which policy caused the suspension, there may be a tick box to request that the Ad Grants team fix the problem for you. That's a good solution if the cause was something in the ads account, but if it's a problem with the website then Google cannot fix it for you.

Unable to make edits to your ads?

It's an Ad Grant rule that you must fix any problems before you appeal. However, suspended accounts cannot be edited.

Google's solution is to permit you to edit your campaigns, but to impose a temporary spend limit, which they lift once you've fixed the problems and replied to tell them you've fixed it.

Updated: September 2026